A brand´s personality
Brands, like people, have personalities. We at rheingold work with the techniques of morphological market and media research to explore companies’ and brands’ personalities and images. We do this by analysing the psychological associations and context in which consumers experience products and brands. With this information, we are able to provide detailed recommendations for positioning and advertising strategies as well as for product launches, packaging, and product design.
Why are the best employees always the first to hand in their notice? How attractive is your company to new recruits? And what do your staff really think about you as an employer? Initially psychological analysis involves uncovering the true, mostly hidden, motivations, emotional bonds and other factors that impact on the image of the company amongst its employees. In a joint analysis, rheingold psychologists and Castenow communication experts then investigate what measures are required to improve the company's image and its attractiveness as an employer.