In his speech at the 61th Global Summit of the Consumer Goods Forum, Stephan Grünewald provided valuable insights on the hidden desires that subconsciously influence consumer’s choices for different retailers and brands.
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In the digital age, customers feel omniscient and omnipotent, but also needy and insecure. This affords retailers opportunities, say Stephan Grünewald and Sebastian Buggert from the rheingold Institute in Cologne. A talk on fears of the future, circus tents, the monotony of the treadmill, and why everyone should not simply delegate their business to Amazon.