In the digital age, customers feel omniscient and omnipotent, but also needy and insecure. This affords retailers opportunities, say Stephan Grünewald and Sebastian Buggert from the rheingold Institute in Cologne. A talk on fears of the future, circus tents, the monotony of the treadmill, and why everyone should not simply delegate their business to Amazon.
Shades of Trust
Why do consumers trust each other? How does disruptive innovation capitalise on the deceptively simple question "who can I trust?" The NY Global Summit of the Consumer Goods Forum explored these issues through insights from some of industry's foremost innovators, analysing 'growth champions' reaping the rewards of hitting the bullseye in meeting their customers' needs.
Stephan Grünewald, Managing Partner of the rheingold institut, was one of the speakers on the Global Summit in New York, his theme: „Shades of Trust: How to build trust by appealing to consumers' souls?“.
Watch In or watch Out
The Apple Watch TV commercials smooth its way into the flow of our everyday lives. Wearables are seen as the inevitable next step of technological development both in Germany and the USA, yet consumers watch out for what kind of future this entails.