Identifying and conquering markets
You certainly understand the competitors, customers and suppliers that define your market. Our objective is to understand the whole picture and the complex interplay of the factors. There are still “unconscious” relationships that impact participants and which influences-conscious and unconscious-determine how the market works. Markets can be compared to individual countries; each is characterised by its’ own living conditions, climates, customs and language.
Therefore, markets and brands are defined by their own environments that consist of specific motivations, barriers, and behaviours. And the markets are defined by these realities. At rheingold, we analyse the laws and meanings that determine consumer behaviour within specific markets. To do so we draw up a strategic plan of the market in question and use this as the basis for appropriate measures, forecasts and future developments.
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