An eye on the future

Campaigns, copy strategies and verbal concepts

At rheingold, we put your storyboards, verbal concepts, and strategies “on the couch”. This is a part of our extensive research process, where we generate psychological insights into one or more, either current or future, and potentially competing campaigns. This involves revealing the unconscious implications hidden in motives and stories as well as their impact on consumers and product fit.
We also offer communication labs, which are the perfect choice when speed is essential. Our labs are conducted in collaboration with clients, agencies and other important stakeholders involved. They consist of consumer modules as well as workshop stages to systematically adjust stimuli shown and extract all key results in a team analysis. Coming out of this process, our clients have immediate action items for optimization.
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Johannes Dorn
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