Don’t go down a dead-end street

Product diversification

Product diversification is often a delicate process. The risk of introducing new products or line extensions in addition to the established brand is often underestimated. Products end up being launched that exhibit poor or non-existent sales.
However, this situation can often be avoided in advance with the support and usage of appropriate research methodologies. The rheingold Institute accompanies you from day one, helping you to set up and carry out successful diversification processes.
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