Manage your markets and target groups

Segmenting marktes

Interested in segmenting, but you don’t know how? Morphological market and media research is playing an increasingly important role in market segmentation. We use our qualitative approach to reveal the psychological factors that characterise markets.
It is essential to factor in the psychological factors that underlie the
markets in order to ensure that marketing and communication campaigns are successful. Our analyses provide psychologically distinct segments that can be targeted either individually or in combination.
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Judith Behmer
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