It doesn’t get closer than this

rheingoldEthnology

Regardless of whether it’s guerrilla research, mystery shopping, shadowing or site and situational observation, ethnographic tools are playing an ever increasing role in market research. Consumers need to be accompanied where they consume and use products
and services.Accompanying techniques get close up in order to understand how people feel in shopping centres, how they deal with complex product ranges, the abundance of information and their longing for guidance.
© 2015 rheingold