More than just a focus group

rheingoldGroups

rheingold groups are not about voicing opinions. On the contrary, they represent a way of expressing conscious and unconscious dimensions of meaning that are closely linked to markets, brands and advertising.
The group’s atmosphere, its flow as well as the dynamics of the conversation (sometimes even its drama) as well as specific group phenomena reflect the secret logic and the rules of the market.
© 2015 rheingold