The next crisis will be on its way
There will be other crises. And after experiencing the most recent crisis in 2008/2009, we all know what can happen. Once again there will be declining revenues, crisis meetings and saving strategies. But the strongest effect following a crisis is that we can lose touch with the new and often quickly changing needs of our target group. This may create uncertainty as to how to successfully communicate in a crisis situation. Ignore it? Recognise it? Just carry on? Everything could be right or wrong.
Therefore, Rheingold developed a service specifically for crisis situations that allows you to check in at short intervals on what your customers are thinking and feeling. Equipped with this information, you will know how to communicate in a way that’s appropriate to the situation. This will allow you to keep in touch with your target group even in this challenging context.
Our experts would like to inform you: