Identifying consumer touchpoints for an effective relationship strategy
Most companies consider customer satisfaction a top priority. However, a happy repeat purchaser is not necessarily a completely satisfied customer. We as humans are constantly unsatisfied; we always want something more. Indeed, it is our endless search for satisfaction that actually fuels our need for products and media.
Therefore, our goal is not to create a magic recipe for satisfied customers. Rather, we understand the customer within the context of their own market reality. And that is something that varies from industry to industry.
Our expert would like to inform you: