Identifying consumer touchpoints for an effective relationship strategy

Customer satisfaction

Most companies consider customer satisfaction a top priority. However, a happy repeat purchaser is not necessarily a completely satisfied customer. We as humans are constantly unsatisfied; we always want something more. Indeed, it is our endless search for satisfaction that actually fuels our need for products and media.
Therefore, our goal is not to create a magic recipe for satisfied customers. Rather, we understand the customer within the context of their own market reality. And that is something that varies from industry to industry.
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