For when time is of the essence!
„The family of labs“
The fast-paced world of modern business often demands that decisions are made quickly to drive marketing, creation and development.
In rheingoldLabs marketing, market research and R & D meet consumers head on. In an innovative one to two day-long process, we alternate empirical phases with rheingoldInterviews and rheingoldGroups, and employ team modules to deepen insights and generate hypotheses.
Acquire a profound and psychologically tested understanding of new and innovative products, packaging and other brand-related creative issues.
Acquire robust and psychologically tested insights into one or more competing campaigns or alternative designs within a campaign.
Clinics are “empirical events” that, with the right mix of exploratory group discussions, creative and physical activities, deliver the degree of certainty you need to plan product development, marketing and communications.