Analysing a brand`s personality
Brands, like people, have personalities. We at rheingold work with the techniques of morphological market and media research to explore companies’ and brands’ personalities and images. We do this by analysing the psychological associations and context in which consumers experience products and brands. With this information, we are able to provide detailed recommendations for positioning and advertising strategies as well as for product launches, packaging, and product design.
Most companies consider customer satisfaction a top priority. However, a happy repeat purchaser is not necessarily a completely satisfied customer. We as humans are constantly unsatisfied; we always want something more. Indeed, it is our endless search for satisfaction that actually fuels our need for products and media.