Achieving a better response
Advertising through the back door! Below-the-line marketing does without traditional forms of advertising such as print ads or television commercials. Below-the-line activities usually include the use of promotion teams, point-of-sale (POS) campaigns, competitions, customer correspondence or other promotional activities.
The first impression
Morphological research has developed a concept to study the image of companies and brands. By analysing the associative imagery through which consumers experience products and brands.
Location, location, location
The true test of retail marketing concepts takes place in-store at the shelf. Accordingly, a POS marketing campaign underlining the rest of the marketing channels is crucial. Basics are not only to position the products in a psychologically relevant context but also run eye-catching promotions.