Self-awareness is the first step to success
How do people actually see your business? A company’s image is its corporate identity. But it takes more than a pretty logo to achieve. Corporate identity includes business principles, values, objectives, guiding principles and the company’s way of communicating.
A new slant on employer branding
Why are the best employees always the first to hand in their notice? How attractive is your company to new recruits? And what do your staff really think about you as an employer? Initially psychological analysis involves uncovering the true, mostly hidden, motivations, emotional bonds and other factors that impact on the image of the company amongst its employees. In a joint analysis, rheingold psychologists and Castenow communication experts then investigate what measures are required to improve the company's image and its attractiveness as an employer.