We support strategic processes for sustainable success

It starts with the strategy...

If the world consisted purely of strong brands, outstanding products, targeted positioning strategies, unique identities and effective communication, we wouldn’t be the only ones with less to do. But thankfully, that’s not the case.

However, what makes companies strong is how successfully they deal with these market challenges– especially when they are not considered independently, but rather within the holistic context of social trends, consumer research and typologies. And that’s exactly where we come in. We’ll show you exactly where your company stands, what niches you can successfully own and how your target groups react or will react to your products. We uncover the hidden values and potentials that, combined with our 25-year track record in research and brand consultancy, deliver very clear and achievable solutions for our clients.
Diversification
Product diversification is often a delicate process. The risk of introducing new products or line extensions in addition to the established brand is often underestimated. Products end up being launched that exhibit poor or non-existent sales.
Positioning and re-positioning
As society changes, brands can gain or lose importance. Therefore, it is important that brand managers repeatedly “define” and re-calibrate their brands to stay psychologically relevant. It is essential that brands develop in order to stay alive. One aspect of this is to clearly mark their ground.

Getting it right

Products and product developments

How do you know if a product is right or not? Depending on the market, product type or more specifically brand or media offering, rheingold can determine exactly how a product should ‘look’ and which are the right measures and concepts to communicate it with.
© 2015 rheingold