Accessing consumers online
Online methods provide benefits for qualitative research. Dubbed rheingoldBaseLog and rheingoldDiary, rheingold has developed a small range of online tools that meet our strict qualitative requirements. Indeed, where a clear approach to research and high standards of analysis are assured, online methods can provide a useful addition to qualitative research.
delivers clearly structured, well-defined questions aimed at providing a quick overview of consumer trends and attitudes. Should more depth then be required, rheingoldDialog makes a great way of probing for even deeper insights.
consumers complete online diaries for approximately 7 to 10 days, recording the products they use regularly along with the media and transportation, occasion, mood or situation that accompanied usage.