Regardless of whether it’s guerrilla research, mystery shopping, shadowing or site and situational observation, ethnographic tools are playing an ever increasing role in market research. Consumers need to be accompanied where they consume and use products and services.
We’ve got the answers to all your questions on marketing, brands, products or advertising and media. But, of course, these depend on the specifics of the question itself. That’s why we specifically tailor our scientifically robust methods and tools to your individual requirements. We don’t provide off-the-shelf solutions.