The search for unconscious meaning
We put your customers on the couch!
Using depth psychological methods and concepts from morphological market and media research, we create transparency in the structures, dynamics and development of open markets and open up creative and innovative pathways for marketing.
The psychological factor
Today’s markets have grown increasingly complex and are developing faster than ever. Consumers are revealing themselves to be hard-to-predict entities whose behaviour is largely determined by psychological factors. For these reasons more than ever, a defined set of strategic skills and a deep understanding of the market is required if strong sales and growth are to be assured.
Knowledge is power
rheingold provides a robust basis for decision making on market-related strategies. To create transparency in the structure, dynamics and evolution of markets, media, products, brands and advertising; to track and identify their secret logic, operating principles and mechanisms of action. How? By applying the depth psychological methods and concepts used in morphological market and media research. Dry scientific and pure-data models, by comparison, only tell half the story by failing to tap into the lifeblood of consumers.
From diagnosis to prognosis
To assist marketing, rheingold employs innovative and creative methods that are beyond the scope of traditional market research. We shed light on the unconscious aspects of consumer behaviour. We uncover the behaviourally relevant contexts and factors behind pure market data. And so create the conditions for accurate empirically-based predictions and efficient market interventions.
From insight to strategy
We don’t provide raw data or simply describe market conditions. On the contrary, we provide the key meanings, structures and facts that lay behind successful strategies in the form of psychologically robust character studies of your products and vivid explanations for their chances for success or failure. That’s because only creative marketing strategies that are individually and precisely tailored to the needs of specific sectors lead to success.