Location, location, location
Point-of-sale (POS) analysis
The true test of retail marketing concepts takes place in-store at the shelf. Accordingly, a POS marketing campaign underlining the rest of the marketing channels is crucial. Basics are not only to position the products in a psychologically relevant context but also run eye-catching promotions.
In addition, it is important to extract the psychological differentiation points in the eyes of the consumers. These are not necessarily defined by the target group a consumer is supposed to belong to but strongly guided by what a consumer wants to feel like by purchasing a certain product.
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