Web 2.0 is on everyone's lips, yet it rarely gets implemented properly
Via blogs, forums and review portals, users have since taken over the controls and are now regulating the shopping behaviour of millions of consumers. Indeed, for example more than two thirds of German consumers do some Internet research first before making purchases of more than € 100.

But consumer participation isn’t just about price comparisons. On the contrary, comments and postings have a huge impact on your brand. Needless to say, software is also available that scours the Internet for posts and comments about your company and brand, classifying them into good, bad and neutral categories. At rheingold we use material harvested this way to investigate your company’s online image. And by analysing it psychologically, we are able to produce a complex image analysis of how your brand is seen on the Internet.
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