Before it all backfires
Getting sponsorship right
Does sponsorship resolve personality problems? Sponsoring is more than just another form of advertising. Sponsoring shows companies in a different light – in the light of who they are sponsoring.
At its core, sponsorship is about illuminating aspects of a company’s corporate identity and interests that normally remain out of sight. But be careful. Violating the laws of sponsorship can seriously backfire.
Our expert would like to inform you: