The fast-paced world of modern business often demands that decisions are made quickly to drive marketing, creation and development.
In rheingoldLabs marketing, market research and R & D meet consumers head on. In an innovative one to two day-long process, we alternate empirical phases with rheingoldInterviews and rheingoldGroups, and employ team modules to deepen insights and generate hypotheses.
Have you ever wondered why some advertising works and some does not? rheingoldTuner tells you why! rheingoldTuner goes a lot deeper than traditional advertising effectiveness tests. The first qualitative instrument of its kind, the Tuner elicits the different degrees of advertising impact. Advertising always communicates a consciously perceptible Cover Story and an unconsciously perceptible Impact Story, which ultimately controls shopping behaviour.
Online methods provide benefits for qualitative research. Dubbed rheingoldBaseLog and rheingoldDiary, rheingold has developed a small range of online tools that meet our strict quality criterion. Indeed, where a clear approach to research and high standards of analysis are safeguarded, online methods can provide a useful addition to qualitative research.