Palpable trends provide a tiny insight into the world of tomorrow. They reveal to us how desires, values and ideas evolve and provide an idea of how behaviour, decision-making processes and consumer attitudes might alter.
Consequently, trends should not be treated as an opportunity but as constant companions who whisper information to us about how the world is changing.
Together trends will help us get a sense of how markets are developing and, ultimately, what the future looks like.
rheingold has developed methods with which to investigate, distil and interpret these whispers and their scope – collectively we call these tools “the rheingold trend barometer”.