Shades of Trust - The Consumer Goods Forum New York 2015
Why do consumers trust each other? How does disruptive innovation capitalise on the deceptively simple question "who can I trust?" The NY Global Summit of the Consumer Goods Forum explores these issues through insights from some of industry's foremost innovators, analysing 'growth champions' reaping the rewards of hitting the bullseye in meeting their customers' needs.

Stephan Grünewald, Managing Partner of the rheingold institut, is one of the speakers on the Global Summit in New York, his theme: „Shades of Trust: How to build trust by appealing to consumers' souls?“.

© 2015 rheingold