27.04.2018

rheingold institute has opened a further branch in Shanghai

Cologne, 18 April 2018 – rheingold institute has just opened a branch in Shanghai to further strengthen its successful activities in China. The institute has been working with Chinese clients of all industries for many years, by effectively positioning their brands and helping them to fully take advantage of the Chinese economic growth. After the San Francisco branch the new Shanghai office is rheingold’s second international office.

ʺTo us, being presentin China is a logical consequence after many years of working with and on the ambitious Asian market“, Stephan Urlings, Managing Partner and Head of Team International at rheingold institute, emphasises. For its research work the institute specifically relies on its Chinese employees: ʺDoing so enables us to offer direct market monitoring as well as the knowledge of cultural movements and current trends.“

Julie Zhu has taken on the task of managing the new Shanghai office. She brings more than 20 years of leadership experience in Chinese and international institutes as well as comprehensive knowledge of different target groups and markets in China to the table.

Additional expertise, especially in the cross-cultural field, is brought to rheingold institute by young employee Wutao Wen.

Wen grew up in China and studied market and media research in France and Germany. Throughout his experience he has acquired a great understanding of the current Chinese youth and media development. ʺOur team combines youth and experience. This allows us to offer ideal conditions for successful market research in the dynamic Chinese market“, Urlings underlines.

Contact rheingold Shanghai:
Stephan Urlings
Tel.: +49 221-912777-18
Email: urlings~AT~rheingold-online.de

Julie Zhu
Tel.: +8621 5255 5321
Email: zhu~AT~rheingold-online.cn
2A Zhongdeqiao Rd, Changning Dist., Shanghai, 200052

Wutao Wen
Tel.: +49 221-912777-98
Email: wen~AT~rheingold-online.de

© 2015 rheingold